Purple Innovation Stock Today

Stock Highlights

Purple Innovation (PRPL) is listed on NASDAQ Exchange in USA. Purple Innovation operates within the Household Appliances industry. The company is classified under the Household Durables sector. Purple Innovation market cap comes in at 75.57 M, aligning the company with the micro-cap end of household appliances companies. The broader capitalization picture also reflects enterprise value near 241.37 M, a workforce of about 1,200 people, and about 108.25 M shares outstanding. The company has 1.71 M shares sold short (5.38 days to cover). A negative net margin of 12.4% indicates the company is not currently profitable on a net income basis. The elevated P/E of 63.13 combined with ROE of -102.71% may reflect growth expectations beyond current return levels. The company has Profit Margin (PM) of -12.0 %, which may indicate that the business model has not yet reached profitability. This is a weak result versus industry norms. Similarly, it shows Operating Margin (OM) of -6.0 %, which means that the company generated an operating loss of $6.0 for every $100 in revenue. Purple Innovation financial stability analysis Ownership Allocation Over half of Purple Innovation's outstanding shares are owned by institutions. When more than half of a company's float is held by institutions, ownership changes tracked through 13F filings can reflect broader shifts in professional investor sentiment. These filings are publicly available and updated each quarter. The ownership breakdown for Purple Innovation shows approximately 60% institutional, 5% insider, and 36% public. Check Purple Ownership Details

Purple Innovation Hype to Price Pattern

Open Interest Against 2026-04-17 Purple Option Contracts

For April 17th 2026, Purple Innovation options show the following chain structure. Contract count currently stands at 6, split between 3 calls and 3 puts. Key chain metrics currently indicate implied volatility near 3.04 and put/call open-interest ratio around 0.06. Strike-level open interest is available in the full chain. View more details.

Notable Updates

Business Concentration	Household Appliances, Furnishings, Fixtures & Appliances, Consumer Discretionary, Nasdaq Industrial, NASDAQ Composite, Consumer Discretionary, Household Durables, Furnishings, Fixtures & Appliances, Consumer Cyclical (View all Sectors)
Average Analyst Recommendation 5 Opinions
Financial Strength Purple Innovation (PRPL) recorded a Gross Profit Margin of 30.0%, an Operating Margin of -5.8%, and a Return On Assets of -35.0%. Liquidity coverage and operational returns support Purple Innovation overall financial positioning. Current profitability metrics are under pressure, reflecting a period of reduced earnings capacity. Earnings quality, debt coverage, and cash generation are the primary financial strength indicators for Purple Innovation. Current Value Last Year Change From Last Year  10 Year Trend Asset Turnover 1.87 1.82 Fairly Up Slightly volatile Gross Profit Margin 0.3 0.33 Moderately Down Very volatile Total Current Liabilities 72.5 M 116.2 M Way Down Slightly volatile Non Current Liabilities Total 145.6 M 214.6 M Way Down Slightly volatile Total Assets 298.4 M 354 M Fairly Down Slightly volatile Total Current Assets 105.3 M 145.3 M Way Down Slightly volatile
Debt Levels Purple Innovation (PRPL) recorded -$3.12 in Net Debt To EBITDA, a Debt To Equity of 7.40x, and $33.7 million in Long Term Debt. Purple Innovation's capital structure profile is further characterized by a Long Term Debt To Capitalization of 83.0% and $31.2 million in Long Term Debt Total. Current Assets Purple Innovation (PRPL) recorded $0.02 in Intangibles To Total Assets, $298.4 million in Total Assets, and a Return On Assets of -35.0%. Purple Innovation's key financial metrics profile is further characterized by a Return On Tangible Assets of -36.0%.

Earnings per Share Projection vs Actual

Top Institutional Holders

The institutional ownership of Purple Innovation encompasses shares held by pension funds, endowments, and major financial institutions. Large institutional blocks of Purple Innovation's shares can give holders management influence.

Purple Innovation Historical Income Statement

Reporting trends point to Reconciled Depreciation pulling back compared to prior-year levels. Year-ago financials show Purple Innovation with Reconciled Depreciation of 40.66 Million. As of last month (February 2026), Non Operating Income Net Other is projected to grow to approximately 197.1 M, although Selling And Marketing Expenses is expected to fall to about 129 M. View More Fundamentals

Purple Innovation Against Markets