Purple Innovation Stock Today
| PRPL Stock | USD 0.73 0.04 5.19% |
PerformanceWeakest
| Odds Of DistressRisky
|
Purple Innovation is selling for 0.73 as of the 20th of January 2026. This is a 5.19 percent decrease since the beginning of the trading day. The stock's lowest day price was 0.72. Purple Innovation has a very high chance of experiencing financial distress in the next few years of operation. It has also generated negative returns for investors over the last 90 days. The performance scores are derived for the period starting the 25th of January 2025 and ending today, the 20th of January 2026. Click here to learn more.
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. The company has 108.25 M outstanding shares of which 1.55 M shares are at this time shorted by private and institutional investors with about 6.51 trading days to cover. More on Purple Innovation
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Purple Stock Highlights
Purple Innovation (PRPL) is traded on NASDAQ Exchange in USA and employs 1,200 people. Purple Innovation is listed under Household Appliances category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a current market capitalization of 83.44 M. Purple Innovation conducts business under Household Durables sector and is part of Consumer Discretionary industry. The entity has 108.25 M outstanding shares of which 1.55 M shares are at this time shorted by private and institutional investors with about 6.51 trading days to cover.
Purple Innovation currently holds about 41.17 M in cash with (17.85 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
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Ownership AllocationPurple Innovation owns a total of 108.25 Million outstanding shares. Over half of Purple Innovation's outstanding shares are owned by third-party entities. These third-party entities are typically referred to as corporate investors that secure positions in a given instrument to benefit from reduced trade commissions. Please note that no matter how many assets the company maintains, if the real value of the company is less than the current market value, you may not be able to make money on it.
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Purple Innovation Risk Profiles
Investors will always prefer to have the highest possible return on investment while minimizing volatility. Purple Innovation market risk premium is the additional return an investor will receive from holding Purple Innovation long position in a well-diversified portfolio.
| Mean Deviation | 3.12 | |||
| Standard Deviation | 4.46 | |||
| Variance | 19.92 | |||
| Risk Adjusted Performance | (0.01) |
Purple Stock Against Markets
Purple Innovation Corporate Management
| John IV | Chief Officer | Profile | |
| Jeff Hutchings | Chief Officer | Profile | |
| Tricia McDermottSpikes | Chief Secretary | Profile | |
| Todd CPA | Chief Officer | Profile | |
| Verdi III | Chief Officer | Profile | |
| Robert DeMartini | CEO Director | Profile | |
| Casey McGarvey | Chief Legal Officer | Profile |
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in inflation. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the FinTech Suite module to use AI to screen and filter profitable investment opportunities.
Is Household Appliances space expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.