Apple Company Leadership

AAPL Stock  USD 252.62  0.98  0.39%   
About 56% of all Apple's insiders are taking a long position. The review of insiders' sentiment of trading Apple Inc stock suggests that some insiders are bullish at this time. Apple employs about 150 K people.
Timothy Cook  CEO
CEO and Director
Deirdre OBrien  President
Senior Vice President - Retail + People
Insider Sentiment
Mostly Buying
 
Selling
 
Buying

Latest Trades

2026-02-26David TaylorDisposed @ 272.95
2026-02-12Cleo FieldsAcquired @ 261.73
2026-02-05Ro KhannaAcquired @ 275.91
2026-01-16David TaylorAcquired @ 255.53
2026-01-15John BoozmanAcquired @ 258.21
2025-12-30Nancy PelosiAcquired @ 273
2025-12-29Markwayne MullinAcquired @ 273.76
2025-12-24Nancy PelosiDisposed @ 273.59
2025-12-17Tommy TubervilleDisposed @ 271.84
2025-12-16Shelley Moore CapitoDisposed @ 274.61
2025-11-24Debbie DingellDisposed @ 275.92
2025-11-18Gilbert Ray Cisneros, Jr.Acquired @ 267.44
2025-11-13Cleo FieldsAcquired @ 272.95
2025-11-07Ro KhannaDisposed @ 268.47
2025-11-05Richard McCormickAcquired @ 270.14
2025-10-31Lisa C. McClainDisposed @ 270.37
Tracking insider sentiment in Apple can help investors see whether internal behavior is reinforcing or weakening the broader investment thesis. This data should be handled carefully because insiders are required to disclose trades publicly and the motives behind a trade are not always purely directional.

Apple's Workforce Through the Years

Employee-history analysis for Apple can help investors see whether the business is expanding capacity, defending margins, or adjusting to softer demand. The present forecast points to approximately about 150,000 employees by April 2026, adding another checkpoint for evaluating operating execution.
Macro event markers
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes

latest congressional trading

Congressional trading tied to Apple Inc draws attention because lawmakers and their families are required to disclose transactions that could create perceived conflicts of interest. Used properly, this data is another governance and disclosure signal rather than a standalone trading system.
2026-03-18Representative Thomas SuozziAcquired $15,000 to $50,000Verify
2026-03-16Representative Ed CaseAcquired under $15,000Verify
2026-03-13Representative Julia LetlowAcquired under $15,000Verify
2026-03-09Representative David TaylorAcquired under $15,000Verify
2026-02-25Representative Cleo FieldsAcquired under $15,000Verify
2026-02-15Senator John BoozmanAcquired under $15,000Verify
2026-02-14Senator John BoozmanAcquired under $15,000Verify
2026-02-03Representative David TaylorAcquired under $15,000Verify
2026-01-26Senator Katie BrittAcquired under $15,000Verify
2026-01-25Senator Katie BrittAcquired under $15,000Verify
2026-01-16Senator Markwayne MullinAcquired $100,000 to $250,000Verify
2026-01-15Senator Tommy TubervilleAcquired $50,000 to $100,000Verify
2026-01-14Senator Tommy TubervilleAcquired $50,000 to $100,000Verify
2026-01-13Senator John BoozmanAcquired under $15,000Verify
2026-01-12Senator John BoozmanAcquired under $15,000Verify
2026-01-06Senator Shelley Moore CapitoAcquired under $15,000Verify
2026-01-05Senator Shelley Moore CapitoAcquired under $15,000Verify
2025-12-16Representative Gilbert CisnerosAcquired under $15,000Verify
2025-12-10Representative Rich McCormickAcquired under $15,000Verify
2025-12-08Representative Debbie DingellAcquired $50,000 to $100,000Verify
2025-11-24Representative Lisa McClainAcquired $15,000 to $50,000Verify
2025-11-20Representative Cleo FieldsAcquired under $15,000Verify
2025-11-19Representative Gilbert CisnerosAcquired under $15,000Verify
2025-11-15Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2025-11-14Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2025-11-13Representative Cleo FieldsAcquired $250,000 to $500,000Verify
2025-11-04Representative David TaylorAcquired under $15,000Verify
2025-10-27Representative Nancy PelosiAcquired $100,000 to $250,000Verify
2025-10-22Representative Lisa McClainAcquired under $15,000Verify
2025-10-10Representative Val HoyleAcquired $15,000 to $50,000Verify
2025-10-05Senator Shelley Moore CapitoAcquired $15,000 to $50,000Verify
2025-10-04Senator Shelley Moore CapitoAcquired $15,000 to $50,000Verify
2025-10-03Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2025-10-02Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2025-10-01Representative Cleo FieldsAcquired $100,000 to $250,000Verify
2025-09-29Senator Adam B SchiffAcquired $15,000 to $50,000Verify
2025-09-18Representative Rich McCormickAcquired under $15,000Verify
2025-09-04Representative Cleo FieldsAcquired $15,000 to $50,000Verify
2025-08-21Representative Daniel MeuserAcquired $15,000 to $50,000Verify
2025-08-13Senator Markwayne MullinAcquired $50,000 to $100,000Verify
2025-08-11Senator Markwayne MullinAcquired $50,000 to $100,000Verify
2025-08-04Senator Shelley Moore CapitoAcquired under $15,000Verify
2025-08-03Senator Shelley Moore CapitoAcquired under $15,000Verify
2025-07-10Representative Tim MooreAcquired $100,000 to $250,000Verify
2025-05-15Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2025-05-14Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2025-05-13Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2025-05-12Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2025-05-05Representative Vicente GonzalezAcquired $50,000 to $100,000Verify
2025-03-05Senator Shelley Moore CapitoAcquired under $15,000Verify
2025-02-13Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2025-02-12Senator Shelley Moore CapitoAcquired under $15,000Verify
2025-01-17Representative Nancy PelosiAcquired $10,000,001 - $25,000,000Verify
2025-01-07Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2024-11-22Representative Laurel LeeAcquired $15,000 to $50,000Verify
2024-11-14Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2024-10-25Representative Thomas SuozziAcquired $15,000 to $50,000Verify
2024-10-04Senator Shelley Moore CapitoAcquired under $15,000Verify
2024-09-26Representative Morgan McGarveyAcquired under $15,000Verify
2024-09-14Representative Laurel LeeAcquired $15,000 to $50,000Verify
2024-09-12Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2024-06-24Representative Debbie DingellAcquired $15,000 to $50,000Verify
2024-05-15Representative Shri ThanedarAcquired $15,000 to $50,000Verify
2024-05-12Senator Shelley Moore CapitoAcquired under $15,000Verify
2024-04-14Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2024-03-28Senator Thomas R CarperAcquired under $15,000Verify
2024-02-29Representative Pete SessionsAcquired $0 - $1,000Verify
2024-02-23Representative Shri ThanedarAcquired $15,000 to $50,000Verify
2024-02-15Representative Josh GottheimerAcquired under $15,000Verify
2024-02-13Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2024-01-25Senator Markwayne MullinAcquired $50,000 to $100,000Verify
2024-01-16Senator Jerry MoranAcquired under $15,000Verify
2024-01-11Senator Shelley Moore CapitoAcquired under $15,000Verify
2023-10-31Senator Markwayne MullinAcquired under $15,000Verify
2023-10-12Senator Tommy TubervilleAcquired $15,000 to $50,000Verify
2023-10-11Senator Markwayne MullinAcquired $50,000 to $100,000Verify
2023-09-22Senator Dan SullivanAcquired $15,000 to $50,000Verify
2023-09-17Senator Dan SullivanAcquired $15,000 to $50,000Verify
2023-08-21Representative Josh GottheimerAcquired under $15,000Verify
2023-07-16Senator Shelley Moore CapitoAcquired under $15,000Verify
2023-07-12Senator John BoozmanAcquired under $15,000Verify
2023-06-22Representative Nancy PelosiAcquired $250,000 to $500,000Verify
2023-06-14Senator Tommy TubervilleAcquired under $15,000Verify
2023-06-06Representative Nancy PelosiAcquired $500,001 - $1,000,000Verify
2023-05-23Representative Scott FranklinAcquired under $15,000Verify
2023-05-19Representative Josh GottheimerAcquired under $15,000Verify
2023-04-06Representative Nancy PelosiAcquired $500,001 - $1,000,000Verify
2023-04-03Senator Thomas R CarperAcquired $15,000 to $50,000Verify
2023-04-02Senator Thomas R CarperAcquired $15,000 to $50,000Verify
2022-12-19Representative Ed PerlmutterAcquired under $15,000Verify
2022-12-01Representative Dan CrenshawAcquired under $15,000Verify
2022-09-23Representative Robert B AderholtAcquired under $15,000Verify
2022-09-06Representative Bob GibbsAcquired under $15,000Verify
2022-07-14Representative Nancy PelosiAcquired $100,000 to $250,000Verify
2022-06-16Representative Ed PerlmutterAcquired under $15,000Verify
2022-06-03Representative Nancy PelosiAcquired $250,000 to $500,000Verify
2022-05-16Representative Bob GibbsAcquired under $15,000Verify
2022-04-26Representative Debbie DingellAcquired $15,000 to $50,000Verify
2022-04-21Representative Kim SchrierAcquired $500,001 - $1,000,000Verify
2022-03-23Senator Ron WydenAcquired $50,000 to $100,000Verify
2022-03-22Senator Ron WydenAcquired $50,000 to $100,000Verify
2022-03-11Senator Shelley Moore CapitoAcquired under $15,000Verify
2022-03-10Senator Shelley Moore CapitoAcquired under $15,000Verify
2022-03-08Representative Billy LongAcquired under $15,000Verify
2022-02-18Representative Pete SessionsAcquired under $15,000Verify
2022-02-13Representative Robert J WittmanAcquired under $15,000Verify
2022-02-03Representative Blake MooreAcquired under $15,000Verify
2022-01-12Representative Nancy PelosiAcquired $500,001 - $1,000,000Verify
2021-12-10Representative Debbie DingellAcquired $15,000 to $50,000Verify
2021-12-07Representative Kim SchrierAcquired $250,000 to $500,000Verify
2021-12-01Representative Thomas SuozziAcquired $50,000 to $100,000Verify
2021-11-12Representative Kim SchrierAcquired $500,001 - $1,000,000Verify
2021-11-05Representative Thomas SuozziAcquired $50,000 to $100,000Verify
2021-10-17Representative Pete SessionsAcquired $100,000 to $250,000Verify
2021-10-04Senator Thomas R CarperAcquired $15,000 to $50,000Verify
2021-10-03Senator Thomas R CarperAcquired $15,000 to $50,000Verify
2021-09-15Senator Shelley Moore CapitoAcquired under $15,000Verify
2021-09-14Senator Shelley Moore CapitoAcquired under $15,000Verify
2021-09-13Representative David B McKinleyAcquired under $15,000Verify
2021-08-17Representative Sara JacobsAcquired $100,000 to $250,000Verify
2021-08-14Representative James R LangevinAcquired $100,000 to $250,000Verify
2021-08-05Representative Marie NewmanAcquired $15,000 to $50,000Verify
2021-07-16Senator Shelley Moore CapitoAcquired under $15,000Verify
2021-07-15Senator Shelley Moore CapitoAcquired under $15,000Verify
2021-07-04Representative Donald Sternoff BeyerAcquired under $15,000Verify
2021-07-02Representative Nancy PelosiAcquired $100,000 to $250,000Verify
2021-06-11Representative Marjorie Taylor GreeneAcquired $15,000 to $50,000Verify
2021-04-21Representative Marie NewmanAcquired $15,000 to $50,000Verify
2021-01-01Representative Donald Sternoff BeyerAcquired under $15,000Verify
2020-12-31Senator Pat RobertsAcquired $100,000 to $250,000Verify
2020-12-21Representative Michael GarciaAcquired $15,000 to $50,000Verify
2020-12-10Representative Nancy PelosiAcquired $500,001 - $1,000,000Verify
2020-12-02Representative Michael GarciaAcquired $15,000 to $50,000Verify
2020-11-16Representative Joe CourtneyAcquired under $15,000Verify
2020-11-09Representative Lloyd K SmuckerAcquired under $15,000Verify
2020-10-16Representative Fred UptonAcquired under $15,000Verify
2020-10-13Senator Bill CassidyAcquired under $15,000Verify
2020-10-05Representative K Michael ConawayAcquired $15,000 to $50,000Verify
2020-09-29Representative Ed PerlmutterAcquired under $15,000Verify
2020-09-11Senator Pat ToomeyAcquired under $15,000Verify
2020-09-09Representative Bob GibbsAcquired under $15,000Verify
2020-08-13Representative David TroneAcquired under $15,000Verify
2020-07-24Senator James InhofeAcquired $15,000 to $50,000Verify
2020-07-09Representative Adam B SchiffAcquired under $15,000Verify
2020-06-10Representative Ed PerlmutterAcquired under $15,000Verify
2020-06-09Representative Nancy PelosiAcquired $500,001 - $1,000,000Verify
2020-05-22Representative Mo BrooksAcquired under $15,000Verify
2020-05-13Representative Josh GottheimerAcquired under $15,000Verify
2020-04-11Representative Josh GottheimerAcquired under $15,000Verify
2020-04-06Representative Ed PerlmutterAcquired under $15,000Verify
2020-03-25Representative James ComerAcquired under $15,000Verify
2020-03-08Representative Kim SchrierAcquired $1,000,001 - $5,000,000Verify
2020-02-10Representative Josh GottheimerAcquired under $15,000Verify
2020-01-29Representative Kim SchrierAcquired $50,000 to $100,000Verify
2020-01-24Representative Lloyd K SmuckerAcquired under $15,000Verify
2020-01-13Representative Alan S LowenthalAcquired $0 - $1,000Verify
2020-01-09Representative Roger W MarshallAcquired under $15,000Verify
2019-12-23Representative Ed PerlmutterAcquired under $15,000Verify
2019-12-20Representative Bob GibbsAcquired under $15,000Verify
2019-11-08Representative Cheri BustosAcquired $15,000 to $50,000Verify
2019-11-03Senator Pat RobertsAcquired $15,000 to $50,000Verify
2019-10-21Representative Kim SchrierAcquired $50,000 to $100,000Verify
2019-10-02Representative Kim SchrierAcquired $50,000 to $100,000Verify
2019-09-16Representative Josh GottheimerAcquired under $15,000Verify
2019-07-18Representative Josh GottheimerAcquired under $15,000Verify
2019-07-09Representative Lloyd K SmuckerAcquired $15,000 to $50,000Verify
2019-06-24Senator Chris CoonsAcquired under $15,000Verify
2019-06-15Representative Josh GottheimerAcquired under $15,000Verify
2019-05-20Representative Josh GottheimerAcquired under $15,000Verify
2019-05-14Representative Gilbert CisnerosAcquired under $15,000Verify
2019-05-13Representative Lloyd K SmuckerAcquired under $15,000Verify
2019-05-06Representative K Michael ConawayAcquired under $15,000Verify
2019-04-30Representative Kim SchrierAcquired $50,000 to $100,000Verify
2019-04-23Representative Elizabeth FletcherAcquired under $15,000Verify
2019-04-11Representative Lloyd K SmuckerAcquired under $15,000Verify
2019-04-01Representative David B McKinleyAcquired under $15,000Verify
2019-03-21Representative Dean PhillipsAcquired under $15,000Verify
2019-02-13Representative Gilbert CisnerosAcquired $100,000 to $250,000Verify
2019-01-31Representative Josh GottheimerAcquired under $15,000Verify
2019-01-16Representative Earl BlumenauerAcquired under $15,000Verify
2019-01-14Representative David E PriceAcquired under $15,000Verify
2019-01-13Representative Bob GibbsAcquired under $15,000Verify
2019-01-11Representative Robert J WittmanAcquired $15,000 to $50,000Verify
2019-01-04Representative Josh GottheimerAcquired under $15,000Verify
2018-12-06Senator David PerdueAcquired under $15,000Verify
2018-11-19Representative Katherine M ClarkAcquired under $15,000Verify
2018-11-07Representative Gary PalmerAcquired under $15,000Verify
2018-11-06Representative Earl BlumenauerAcquired under $15,000Verify
2018-10-25Representative Nancy PelosiAcquired $500,001 - $1,000,000Verify
2018-10-19Representative Robert J WittmanAcquired under $15,000Verify
2018-09-05Representative Roger W MarshallAcquired under $15,000Verify
2018-08-13Representative Thomas J RooneyAcquired under $15,000Verify
2018-07-09Representative K Michael ConawayAcquired $15,000 to $50,000Verify
2018-05-10Senator Sheldon WhitehouseAcquired under $15,000Verify
2018-05-09Senator Sheldon WhitehouseAcquired under $15,000Verify
2018-02-13Senator Bill CassidyAcquired under $15,000Verify
2018-01-16Senator Bill CassidyAcquired under $15,000Verify
2017-09-01Senator Bill CassidyAcquired under $15,000Verify
2017-07-10Senator Pat RobertsAcquired $50,000 to $100,000Verify
2017-05-16Senator Pat RobertsAcquired under $15,000Verify
2017-02-24Senator John CornynAcquired $15,000 to $50,000Verify
2017-02-14Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2017-02-13Senator Sheldon WhitehouseAcquired $15,000 to $50,000Verify
2016-04-04Senator Shelley Moore CapitoAcquired under $15,000Verify
2016-04-03Senator Shelley Moore CapitoAcquired under $15,000Verify
2015-09-21Senator John CornynAcquired $15,000 to $50,000Verify
2015-08-23Senator Pat RobertsAcquired under $15,000Verify
2015-06-01Senator Thomas R CarperAcquired under $15,000Verify
2015-05-31Senator Thomas R CarperAcquired under $15,000Verify
2015-05-01Senator Thomas R CarperAcquired under $15,000Verify
2015-04-30Senator Thomas R CarperAcquired under $15,000Verify
2015-04-22Senator Pat RobertsAcquired under $15,000Verify
2015-03-11Senator Pat RobertsAcquired $15,000 to $50,000Verify
2015-02-04Senator Pat RobertsAcquired under $15,000Verify
2014-10-06Senator Pat RobertsAcquired under $15,000Verify
2014-09-02Senator Pat RobertsAcquired $15,000 to $50,000Verify
2014-08-12Senator Pat RobertsAcquired under $15,000Verify
2014-07-22Senator Pat RobertsAcquired $50,000 to $100,000Verify
2014-04-09Senator John ReedAcquired under $15,000Verify
2014-04-03Senator Pat RobertsAcquired $50,000 to $100,000Verify

Management Team Effectiveness

The company has return on total asset (ROA) of 24.38 % meaning that the return on assets reflects $24.38 earned per $100 deployed. This ranks above peers on this metric. Similarly, it shows a return on stockholder's equity (ROE) of 152.02 %, meaning that stockholder capital produced $152.02 on every $100 invested.
As of last month (February 2026), Common Stock Shares Outstanding is projected to grow to approximately 20.8 B. Also, Net Income Applicable To Common Shares is projected to grow to approximately 135.3 B.

Stock Institutional Investors

Institutions hold about 65.26% of Apple Inc while insiders own roughly 1.64%. Current market capitalization is about 3.71 Trillion. At that level, both institutional and retail traders shape the daily action. The business currently sits in the Information Technology sector and the Technology Hardware & Equipment industry. That institutional share is enough to anchor governance but can also amplify selling when risk sentiment shifts.
Shares
Bank Of America Corp2025-09-30
123 M
Legal & General Group Plc2025-12-31
110.5 M
Ubs Asset Mgmt Americas Inc2025-09-30
105.3 M
Charles Schwab Investment Management Inc2025-12-31
99.8 M
Bank Of New York Mellon Corp2025-09-30
97.5 M
The Goldman Sachs Group Inc2025-09-30
96.6 M
Wellington Management Company Llp2025-12-31
77.3 M
Nuveen, Llc2025-12-31
75 M
Amvescap Plc.2025-09-30
73.5 M
Vanguard Group Inc2025-12-31
1.4 B
Blackrock Inc2025-09-30
1.1 B
Apple Inc mega-cap profile at 3.71 Trillion shapes market structure and potential liquidity pressure during stressed periods. Annual revenue is about 416.16 Billion. The Apple Inc mega-cap ownership profile should be weighed against balance-sheet strength and earnings trends before drawing conclusions.

Insider Trading Activities

Reviewing insider trades in Apple Inc shows whether management is acting in line with the public story on growth and strategy. Current market capitalization is about 3.71 Trillion. These records work best as context, not as standalone buy-or-sell signals.

Outstanding Bonds

Apple Inc may use bonds as part of its capital structure to fund operations, refinance liabilities, or support acquisitions and other long-duration investments. Current market capitalization is about 3.71 Trillion. Bond investors and equity investors often care about the same cash flows, but they rank the risks differently.

Corporate Filings

F4
17th of March 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
F3
6th of March 2026
The report used by insiders such as officers, directors, and major shareholders (beneficial owners holding more than 10% of any class of the company's equity securities) to declare their ownership of a company's stock
ViewVerify
F4
26th of February 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
24th of February 2026
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
F4
3rd of February 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
10Q
30th of January 2026
Quarterly performance report mandated by Securities and Exchange Commission (SEC), to be filed by publicly traded corporations
ViewVerify
8K
29th of January 2026
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
22nd of January 2026
Other Reports
ViewVerify
Over half of Apple's outstanding shares are owned by institutions. When more than half of a company's float is held by institutions, ownership changes tracked through 13F filings can reflect broader shifts in professional investor sentiment. These filings are publicly available and updated each quarter. The ownership breakdown for Apple shows approximately 65% institutional, 2% insider, and 33% public.
 
Shares in Circulation  
 First Issued
1985-09-30
 Previous Quarter
15 B
 Current Value
14.8 B
 Average Shares Outstanding
19 B
 Quarterly Volatility
4.6 B
Macro event markers
 
Black Monday
 
Oil Shock
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes

Holders Distribution

For Apple Inc, institutional participation can be supportive or destabilizing depending on whether large holders are building conviction or reducing exposure. One practical risk is that institutions can own millions of shares, so concentrated selling can pressure the stock quickly once sentiment changes.

Market Cap and Value

Workforce Comparison

Apple Inc sits atop the peer group for number of employees within its peer group. The total workforce of Information Technology industry is presently estimated at about 880,485. Apple retains roughly 150,000 in number of employees claiming about 17% of equities under Information Technology sector.

Profit Margins

The company has Profit Margin (PM) of 27.0 %, which indicates that the company has room to navigate competitive or macro headwinds. This ranks above peers on this metric. Similarly, it shows Operating Margin (OM) of 35.0 %, which implies that the business converts $35.0 of every $100 in sales to operating income.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.410.4413
Significantly Down
Slightly volatile
Net Profit Margin0.270.2531
Notably Up
Slightly volatile
Operating Profit Margin0.310.2982
Sufficiently Up
Slightly volatile
Pretax Profit Margin0.310.2967
Sufficiently Up
Slightly volatile
Return On Assets0.290.2751
Notably Up
Slightly volatile
Return On Equity1.641.5608
Sufficiently Up
Slightly volatile

Insider Trading History

The buy-sell ratio in Apple's insider history separates pay-related activity from trades based on conviction. Pattern analysis matters more than any single trade. The full record tells the real story.
Buy/Sell Ratio# Purchases Trades# Sales TradesTotal Shares PurchasedTotal Shares Sold
2026-03-01
1.5
15
10
76,696
102,492
2025-12-01
0.1818
6
33
578,243
1,113,027
2025-09-01
2.0
6
3
391,455
125,256
2025-06-01
0.1579
6
38
466,004
892,618
2025-03-01
1.75
14
8
19,255
12,128
2024-12-01
0.1579
6
38
994,544
2,297,088
2024-09-01
1.6
8
5
406,961
118,384
2024-06-01
0.1714
6
35
657,765
1,392,380
2024-03-01
1.5
15
10
25,428
114,816
2023-12-01
0.4516
14
31
1,731,164
2,385,416
2023-09-01
0.25
1
4
31,896
69,392
2023-06-01
0.1667
6
36
661,793
1,395,276
2023-03-01
1.6
16
10
28,296
202,895
2022-12-01
0.1875
6
32
1,492,148
2,813,007
2022-09-01
0.8
12
15
979,190
378,997
2022-06-01
0.1818
8
44
1,030,422
1,828,422
2022-03-01
1.2105
23
19
40,867
52,754
2021-12-01
0.2692
7
26
1,311,533
2,483,265
2021-09-01
0.6667
8
12
5,614,712
10,234,802
2021-06-01
0.1923
5
26
630,275
1,238,853
2021-03-01
1.0714
15
14
34,960
41,601
2020-12-01
0.2308
6
26
1,645,680
3,051,760
2020-09-01
0.6364
7
11
1,268,056
1,130,715
2020-06-01
0.119
5
42
203,496
407,912
2020-03-01
1.4444
13
9
46,587
75,781
2019-12-01
0.2143
6
28
341,262
720,136
2019-09-01
0.5714
8
14
786,940
1,254,253
2019-06-01
0.1786
5
28
276,687
571,326
2019-03-01
1.3333
16
12
79,572
80,393
2018-12-01
0.2083
5
24
412,755
854,098
2018-09-01
0.375
9
24
781,731
1,342,450
2018-06-01
0.2162
16
74
984,422
1,710,825
2018-03-01
1.2308
16
13
59,097
66,145
2017-12-01
0.7045
31
44
2,274,965
1,972,394
2017-09-01
0.1667
3
18
595,675
1,355,322
2017-06-01
0.2329
17
73
1,010,811
1,865,450
2017-03-01
0.3913
18
46
234,838
1,145,211
2016-12-01
0.7111
32
45
2,047,846
1,516,062
2016-09-01
0.3056
11
36
2,647,790
4,488,070
2016-06-01
0.3333
14
42
660,798
1,288,370
2016-03-01
0.9091
20
22
1,908,763
3,232,672
2015-12-01
0.6383
30
47
2,105,715
1,588,632
2015-09-01
0.4167
10
24
1,261,461
1,891,957
2015-06-01
0.1569
8
51
789,175
1,555,503
2015-03-01
0.7391
17
23
151,399
285,036
2014-12-01
0.8095
17
21
1,392,006
639,559
2014-09-01
0.3158
12
38
4,472,459
8,129,376
2014-06-01
0.4545
15
33
154,523
77,344
2014-03-01
1.5306
75
49
429,743
53,890
2013-12-01
0.3617
17
47
128,037
167,734
2013-09-01
0.2568
19
74
352,902
852,961
2013-06-01
0.2553
24
94
818,419
1,544,804
2013-03-01
1.913
44
23
189,956
211,538
2012-12-01
0.3398
35
103
97,845
255,405
2012-09-01
0.3265
16
49
152,502
378,570
2012-06-01
0.2706
23
85
321,244
359,502
2012-03-01
0.5
42
84
1,415,743
2,635,673
2011-12-01
0.4677
29
62
1,066,477
122,856
2011-09-01
0.3659
15
41
1,160,622
164,052
2011-06-01
0.2353
8
34
19,250
104,321
2011-03-01
0.8065
25
31
52,271
166,841
2010-12-01
0.4
10
25
228,060
490,384
2010-09-01
1.5833
19
12
861,069
151,038
2010-06-01
0.2857
6
21
86,812
253,733
2010-03-01
0.7407
20
27
1,263,429
2,170,635
2009-12-01
0.6
9
15
272,073
584,360
2009-09-01
0.4412
15
34
621,563
1,053,519
2009-06-01
1.875
15
8
199,504
152,031
2009-03-01
2.0
2
1
43,296
33,296
2008-12-01
0.7
7
10
84,840
117,923
2008-09-01
0.8182
27
33
1,619,737
826,445
2008-06-01
0.0667
3
45
60,000
165,091
2008-03-01
0.0351
14
399
1,922,250
3,552,465
2007-12-01
0.1724
5
29
918,000
1,490,075
2007-09-01
0.0919
17
185
294,200
554,662
2007-06-01
0.6667
2
3
20,000
30,625
2007-03-01
0.1168
16
137
875,275
1,554,918
2006-12-01
0.3
3
10
260,000
61,091
2006-09-01
0.9412
16
17
147,615
331,524
2006-06-01
0.15
18
120
123,585
1,744,859
2006-03-01
0.0742
29
391
2,195,634
9,997,450
2005-12-01
0.0468
26
555
1,300,169
3,101,248
2005-09-01
0.3171
13
41
1,071,000
2,635,008
2005-06-01
0.4
2
5
30,000
46,704
2005-03-01
0.0456
12
263
467,815
2,593,319
2004-12-01
0.1776
19
107
763,867
2,348,661
2004-09-01
0.1379
8
58
202,900
1,916,850
2004-06-01
0.0825
32
388
1,469,400
5,240,366
2003-09-01
2.0
2
1
20,000
1,000.00

Notable Stakeholders

Stakeholders matter for Apple because not every influential participant is a shareholder acting with the same objective or time horizon. This becomes more informative when investors want to understand not just ownership, but influence, incentives, and strategic pressure points.
Timothy CookCEO and DirectorProfile
Deirdre OBrienSenior Vice President - Retail + PeopleProfile
Katherine AdamsSenior Vice President General CounselProfile
Luca MaestriCFO and Sr. VPProfile
Ann ThaiDirector StoreProfile
Suhasini ChandramouliDirector RelationsProfile
Wyatt MitchellDirector DesignProfile
Michael FengerVP SalesProfile
Ron OkamotoHead RelationsProfile
Matthew ChernissHead TVProfile
Jennifer BaileyVice PayProfile
Ben BordersPrincipal OfficerProfile
Johny SroujiSenior TechnologiesProfile
Eduardo CueSenior ServicesProfile
Avtar SinghApple StoreProfile
Jeffrey WilliamsChief OfficerProfile
Ashish ChowdharyHead BusinessProfile
Craig FederighiSenior EngineeringProfile
Kevin LynchVice TechnologyProfile
Adrian PericaHead DevelopmentProfile
Molly ThompsonHead TVProfile
Kevan ParekhChief OfficerProfile
Tara SorensenHead ProgrammingProfile
Roger RosnerVice ApplicationsProfile
Kristin QuayleVice CommunicationsProfile
Sabih KhanSenior OfficerProfile
Jennifer JDSenior CounselProfile
Nancy PaxtonIR Contact OfficerProfile
Chris KondoSenior AccountingProfile
Greg JoswiakSenior MarketingProfile
James WilsonChief OfficerProfile
Mary DembyChief OfficerProfile

Management Information & Data Sources

Apple is a mega-cap company across Technology Hardware, Storage & Peripherals, Technology Hardware & Equipment, Information Technology. Leadership tenure and executive continuity help assess whether strategic vision is being maintained across cycles. Executive background and prior track record can help explain current strategic priorities. CEO is Timothy Cook with 150,000 employees and 32 reported executives.

Data shown for Apple Inc is aggregated from periodic company reporting and market reference feeds and normalized across reporting formats. Analyst projections are included when active coverage applies. Source publication timing can introduce delays. Insider and management fields are mapped from published filings and company disclosures.

This content is curated and reviewed by:

Ellen Johnson - Member of Macroaxis Editorial Board
Last reviewed on March 13th, 2026

Workforce Efficiency and Productivity

Investors reviewing Apple Inc can use workforce efficiency as another lens on execution, especially when comparing similar businesses in the same industry. A disciplined workforce review can reveal whether execution quality is improving beneath the top-line numbers.

Apple Manpower Efficiency

Return on Apple Manpower

Revenue Per Employee2.8M
Revenue Per Executive13B
Net Income Per Employee746.7K
Net Income Per Executive3.5B

More Resources for Apple Stock Analysis

A broader look at Apple Inc comes from its financial reports and historical data. The reports below outline key financial context for Apple Inc Stock: