ServiceNow Company Insiders

NOW Stock

USD 110.38 -2.89 -2.55%

Slightly above 69% of ServiceNow's corporate insiders are selling. The analysis of insider sentiment suggests that many ServiceNow insiders are, at present, alarmed. ServiceNow employs about 29.2 K people. The company is managed by 45 executives with a total tenure of roughly 169 years, averaging almost 3.0 years of service per executive, having 648.6 employees per reported executive.

David Schneider President

President, Global Customer Operations

Insider Sentiment

Mostly Selling

Selling

Buying

Latest Trades

2026-02-24	Ro Khanna	Acquired @ 102.46
2026-02-23	Paul Fipps	Disposed 3696 @ 101.77	View
2026-02-18	Paul Fipps	Disposed 9641 @ 105.93	View
2026-02-17	Ro Khanna	Acquired @ 105.85
2026-02-13	Kevin Thomas Mcbride	Disposed 1400 @ 105.71	View
2026-02-12	Paul Edward Chamberlain	Disposed 1500 @ 101.17	View
2026-02-10	Byron Donalds	Acquired @ 106.48
2026-02-04	Tony Wied	Acquired @ 110.91
2026-01-30	Josh Gottheimer	Disposed @ 116.73
2026-01-29	Ro Khanna	Disposed @ 116.87
2026-01-13	Ro Khanna	Disposed @ 138.03
2025-12-29	Markwayne Mullin	Acquired @ 154.52
2025-12-17	Josh Gottheimer	Disposed @ 156.35
2025-12-05	Gina Mastantuono	Disposed 2075 @ 170	View
2025-11-28	Paul Edward Chamberlain	Disposed 1500 @ 161.6	View
2025-11-18	Paul Fipps	Disposed 1525 @ 163.51	View

Tracking insider sentiment in ServiceNow can help investors see whether internal behavior is reinforcing or weakening the broader investment thesis. The value here is transparency: investors can review the pattern without assuming every insider transaction predicts the next price move.

Acquired vs Disposed

Filed vs Not Filed

For ServiceNow, insider trading sentiment is often gauged by the transaction pattern of people closest to the business, including officers, directors, and large holders. Used properly, insider trading data is contextual rather than absolute because corporate insiders can transact for several reasons that are not purely directional.

Build portfolio with ServiceNow Stock

ServiceNow's Workforce Through the Years

Historical employee data for ServiceNow can give investors another way to assess whether the business is scaling, restructuring, or stabilizing across different operating conditions. The present forecast points to approximately slightly above 29,190 employees by April 2026, adding another checkpoint for evaluating operating execution.

Macro event markers

Yuan Drop

Covid

Interest Hikes

latest congressional trading

Trading activity by members of Congress in ServiceNow is closely watched because transparency, timing, and public trust all matter when elected officials buy or sell public securities. The practical value comes from transparency: investors can compare timing, trade size, and subsequent price action without relying on rumor.

2026-03-12	Representative Tony Wied	Acquired $15,000 to $50,000	Verify
2026-03-09	Representative Byron Donalds	Acquired under $15,000	Verify
2026-02-27	Representative Josh Gottheimer	Acquired under $15,000	Verify
2026-01-16	Representative Julie Johnson	Acquired under $15,000	Verify
2026-01-15	Senator Markwayne Mullin	Acquired $15,000 to $50,000	Verify
2025-11-14	Representative Tony Wied	Acquired $100,000 to $250,000	Verify
2025-11-11	Representative Michael McCaul	Acquired under $15,000	Verify
2025-10-13	Representative Michael McCaul	Acquired $15,000 to $50,000	Verify
2025-10-03	Representative Ro Khanna	Acquired $15,000 to $50,000	Verify
2025-10-01	Senator Markwayne Mullin	Acquired under $15,000	Verify
2025-09-30	Senator Markwayne Mullin	Acquired under $15,000	Verify
2025-06-13	Representative John McGuire	Acquired under $15,000	Verify
2024-11-11	Representative Marjorie Taylor Greene	Acquired under $15,000	Verify

Management Team Effectiveness

The company has Return on Asset of 5.39 % suggesting that asset deployment is earning returns that cover operational costs. This is neither notably high nor low for the sector. In the same way, it shows a return on shareholders' equity (ROE) of 15.49 %, suggesting that shareholder investment generated $15.49 per $100 in returns.

As of this month (March), Net Income Applicable To Common Shares is projected to grow to approximately 1.8 B, while Common Stock Shares Outstanding is projected to decrease toward slightly above 688.1 M.

Stock Institutional Investors

ServiceNow holder mix shapes how liquidity and price discovery behave during market stress. Institutions control about 90.03% of the share base. Shares outstanding are near 1 B. Whether ServiceNow institutional base is growing or shrinking quarter over quarter matters more than a single snapshot.

		Shares
Wellington Management Company Llp	2025-12-31	8.2 M
Dz Bank Ag Deutsche Zentral-genossenschaftsbank Frankfurt Am Main	2025-12-31	7.7 M
Charles Schwab Investment Management Inc	2025-12-31	7.3 M
Amundi	2025-12-31	7.1 M
Legal & General Group Plc	2025-12-31	6.9 M
T. Rowe Price Associates, Inc.	2025-09-30	6.9 M
Morgan Stanley - Brokerage Accounts	2025-09-30	5.2 M
Cardano	2025-12-31	4.9 M
Nordea Investment Mgmt Bank Demark A/s	2025-12-31	4.7 M
Vanguard Group Inc	2025-12-31	102 M
Geode Capital Management, Llc	2025-12-31	23.5 M

ServiceNow large-cap profile at 116.47 Billion shapes market structure and potential liquidity pressure during stressed periods. The business currently sits in the Technology sector and the Software—Application industry. Reading ServiceNow holder concentration alongside float turnover and volatility adds the best context for understanding how large-cap ownership shapes price.

Insider Trading Activities

Insider disclosures for ServiceNow show how people closest to the business are behaving as market expectations change. The pattern is most useful when compared with earnings releases and guidance changes rather than treated alone.

		Jacqueline Canney over six months ago Disposition of 257 shares by Jacqueline Canney of Service Now at 878. subject to Rule 16 b-3
		Russell Elmer over a year ago Disposition of 2511 shares by Russell Elmer of Service Now at 1012.09 subject to Rule 16 b-3
		William McDermott over a year ago Disposition of 324 shares by William Mc Dermott of Service Now at 806.62 subject to Rule 16 b-3
		Gina Mastantuono over a year ago Acquisition by Gina Mastantuono of 176 shares of Service Now subject to Rule 16 b-3
		Tzitzon Nicholas over a year ago Disposition of 1857 shares by Tzitzon Nicholas of Service Now at 829.68 subject to Rule 16 b-3
		Susan Bostrom over a year ago Acquisition by Susan Bostrom of 428 shares of Service Now subject to Rule 16 b-3
		Tzitzon Nicholas over a year ago Disposition of 128 shares by Tzitzon Nicholas of Service Now subject to Rule 16 b-3
		Russell Elmer over a year ago Disposition of 3707 shares by Russell Elmer of Service Now subject to Rule 16 b-3
		Christopher Bedi over a year ago Disposition of tradable shares by Christopher Bedi of Service Now at 765.0 subject to Rule 16 b-3

Outstanding Bonds

Outstanding bonds linked to ServiceNow can tell investors a great deal about how the company finances itself beyond common equity markets. This is why bond analysis is not just a credit exercise; it also informs equity holders about solvency, optionality, and future capital-allocation pressure.

	US81762PAE25 Corp Bond US81762PAE25	View
	US81761LAB80 Corp Bond US81761LAB80	View

View All ServiceNow Corporate Bonds

Corporate Filings

F4	2nd of March 2026 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities	View Verify
F4	25th of February 2026 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities	View Verify
F3	19th of February 2026 The report used by insiders such as officers, directors, and major shareholders (beneficial owners holding more than 10% of any class of the company's equity securities) to declare their ownership of a company's stock	View Verify
F4	18th of February 2026 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities	View Verify
8K	17th of February 2026 Report filed with the SEC to announce major events that shareholders should know about	View Verify
F4	13th of February 2026 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities	View Verify
F3	12th of February 2026 The report used by insiders such as officers, directors, and major shareholders (beneficial owners holding more than 10% of any class of the company's equity securities) to declare their ownership of a company's stock	View Verify
8K	11th of February 2026 Report filed with the SEC to announce major events that shareholders should know about	View Verify

The majority of ServiceNow's outstanding shares are owned by institutional investors. These positions are typically held by large asset managers, pension funds, and index funds that manage capital on behalf of millions of clients. Institutions of this scale are required to disclose their holdings through 13F filings with the SEC, providing visibility into ownership changes each quarter. ServiceNow has approximately 90% of its outstanding shares held by institutional investors, with 10% in public hands.

Shares in Circulation

First Issued

2010-09-30

Previous Quarter

1.1 B

Current Value

1 B

Average Shares Outstanding

680.7 M

Quarterly Volatility

371.7 M

Macro event markers

Credit Downgrade

Yuan Drop

Covid

Interest Hikes

Holders Distribution

For ServiceNow, institutional participation can be supportive or destabilizing depending on whether large holders are building conviction or reducing exposure. The opportunity for retail investors is not to imitate blindly, but to understand how large-holder positioning may affect liquidity, volatility, and timing.

Market Cap and Value

Market Cap Enterprise Value

Workforce Comparison

ServiceNow falls in the fourth position for number of employees across the peer group. The total workforce of Information Technology industry is now estimated at about 302,539. ServiceNow holds roughly 29,187 in number of employees claiming about 10% of equities under Information Technology sector.

Workforce Valuation Total debt Capitalization Revenue

Compare ServiceNow to Competition

Profit Margins

The company has Net Profit Margin of 13.0 %, which suggests that the company can sustain investment in growth while remaining profitable. This is in the stronger tier for the industry. In the same way, it shows Net Operating Margin of 17.0 %, which entails that for every 100 dollars of sales, the company generated a net operating income of $17.0.

Current Value

Last Year

Change From Last Year

10 Year Trend

Gross Profit Margin

0.55

0.7753

Way Down

Slightly volatile

Insider Trading History

The insider trade history for ServiceNow reveals whether executives were buying or selling during key price moves. Sustained buying at different price levels is a stronger signal than routine scheduled sales under 10b5-1 plans.

	Buy/Sell Ratio	# Purchases Trades	# Sales Trades	Total Shares Purchased	Total Shares Sold
2026-03-01	0.7368	70	95	1,096,090	611,963
2025-12-01	0.4024	33	82	15,364	30,452
2025-09-01	0.3731	50	134	131,210	83,636
2025-06-01	0.4479	43	96	21,367	32,850
2025-03-01	0.3973	58	146	132,834	134,374
2024-12-01	0.4066	37	91	131,486	61,530
2024-09-01	0.4639	45	97	52,588	94,470
2024-06-01	0.6049	49	81	18,347	26,362
2024-03-01	0.6486	96	148	492,434	223,022
2023-12-01	0.3936	37	94	18,730	49,115
2023-09-01	0.4308	56	130	61,485	109,251
2023-06-01	0.5926	64	108	143,567	62,002
2023-03-01	0.5625	81	144	245,689	192,056
2022-12-01	0.2593	42	162	26,112	69,551
2022-09-01	0.2098	30	143	144,181	95,897
2022-06-01	0.2	31	155	19,267	59,448
2022-03-01	0.325	65	200	276,014	202,821
2021-12-01	0.2411	34	141	52,807	124,302
2021-09-01	0.2672	35	131	41,443	115,071
2021-06-01	0.3203	41	128	35,335	98,393
2021-03-01	0.2611	47	180	327,552	282,364
2020-12-01	0.2053	31	151	78,508	227,545
2020-09-01	0.2215	33	149	48,411	190,013
2020-06-01	0.2875	46	160	373,825	850,948
2020-03-01	0.352	44	125	329,869	382,471
2019-12-01	0.3671	29	79	314,254	356,340
2019-09-01	0.2105	28	133	96,175	250,255
2019-06-01	0.2759	40	145	198,321	418,034
2019-03-01	0.2991	32	107	735,552	768,591
2018-12-01	0.2041	20	98	190,393	452,042
2018-09-01	0.2468	19	77	199,850	501,643
2018-06-01	0.2755	27	98	554,176	1,180,627
2018-03-01	0.2442	21	86	915,049	1,185,004
2017-12-01	0.2075	11	53	737,311	1,706,372
2017-09-01	0.2321	13	56	722,313	1,909,644
2017-06-01	0.5246	32	61	610,273	1,429,824
2017-03-01	0.3243	24	74	2,078,673	1,345,646
2016-12-01	0.2963	24	81	571,014	1,603,376
2016-09-01	0.3433	23	67	905,303	1,473,417
2016-06-01	0.5588	38	68	324,689	1,153,363
2016-03-01	0.3	21	70	901,415	1,598,853
2015-12-01	0.1923	20	104	744,084	2,320,068
2015-09-01	0.2308	27	117	1,205,090	3,143,829
2015-06-01	0.3519	38	108	1,087,710	2,782,894
2015-03-01	0.2832	32	113	1,623,509	2,562,191
2014-12-01	0.1959	19	97	658,000	2,043,700
2014-09-01	0.375	33	88	825,005	1,916,406
2014-06-01	0.1743	19	109	7,502,312	8,993,566
2014-03-01	0.1855	23	124	773,832	2,449,686
2013-12-01	0.194	13	67	352,168	1,275,336
2013-09-01	0.2292	22	96	1,201,280	8,406,265
2013-06-01	0.303	40	132	2,055,108	25,469,078
2013-03-01	0.3636	32	88	3,192,274	11,913,324
2012-12-01	0.1176	2	17	520,000	40,855,632
2012-09-01	1.0714	15	14	160,299,336	5,349,886
2012-06-01	0.4118	7	17	1,112,196	16,947,936
2012-03-01	1.0	1	1	1,000,000	700,000

Notable Stakeholders

A ServiceNow stakeholder is any individual or group with an interest in the outcome of the business, which is why stakeholder analysis can reveal who may influence strategy and oversight. The practical value is that investors can see where interests align, where they conflict, and how that tension could influence execution.

William McDermott	President, Chief Executive Officer, Director	Profile
Hossein Nowbar	President Officer	Profile
Detlef Krause	President Pacific	Profile
Amit Zavery	Chief President	Profile
Masatoshi Suzuki	President Japan	Profile
David Schneider	President, Global Customer Operations	Profile
Cathy Mauzaize	President EMEA	Profile
Gina Mastantuono	Chief Financial Officer	Profile
Pat Casey	CTO Ops	Profile
Raj Iyer	Global Sector	Profile
Jeffrey Miller	Lead Independent Director	Profile
Tamar Yehoshua	Independent Director	Profile
Jonathan Chadwick	Independent Director	Profile
Anita Sands	Independent Director	Profile
Susan Bostrom	Independent Director	Profile
Teresa Briggs	Independent Director	Profile
Frederic Luddy	Chief Product Officer and Director	Profile
Paul Chamberlain	Independent Director	Profile
Dennis Woodside	Independent Director	Profile
Gretchen Alarcon	SVP Workflows	Profile
Kamolika Peres	VP SubContinent	Profile
Bill Burtis	Chief VP	Profile
Chirantan Desai	Chief Product and Engineering Officer	Profile
Colin Fleming	Executive Officer	Profile
Danielle Fontaine	CAO Controller	Profile
Russell JD	General Secretary	Profile
Michael Park	Chief Officer	Profile
Russell Elmer	General Counsel, Secretary	Profile
Lawrence Jackson	Independent Director	Profile
Jacqui Canney	Chief People Officer	Profile
John Castelly	Senior Officer	Profile
Dave Wright	Chief Officer	Profile
Kevin McBride	Senior Vice President Chief Accounting Officer, Corporate Controller	Profile
Christopher Bedi	Chief Transformation	Profile
Darren Yip	Head Relations	Profile
Patricia Wadors	Chief Talent Officer	Profile
Joseph Quinlan	Independent Director	Profile
Lara Caimi	Chief Customer and Partner Officer	Profile
Paul Smith	Chief Commercial Officer	Profile
Sukumar Rathnam	Independent Director	Profile
Heather Graubard	Chief Officer	Profile
Gabrielle Toledano	Chief Talent Office	Profile
Paige Young	Chief Officer	Profile
Kevin Haverty	Chief Revenue Officer	Profile
Jacqueline Canney	Chief Officer	Profile

Management Information & Data Sources

ServiceNow is a large-cap company in Systems Software, Software - Application, Information Technology. Executive review focuses on insiders, senior management, and employee signals. Employee and executive trends can help explain changes in cost structure, growth capacity, or strategic execution. CEO is William McDermott with 29,187 employees and 45 reported executives.

This section for ServiceNow is built from periodic company reporting and market reference feeds, with harmonization applied to align reporting definitions. Professional analyst research is incorporated when coverage is available. Values may update on different source schedules. Insider and management fields are mapped from published filings and company disclosures.

This content is curated and reviewed by:

Raphi Shpitalnik - Junior Member of Macroaxis Editorial Board

Last reviewed on March 10th, 2026

Workforce Efficiency and Productivity

Manpower analysis for ServiceNow matters because revenue per employee and profit per employee can reveal shifts in productivity and operating discipline. The stronger interpretation compares these measures with sector norms because labor intensity varies meaningfully across industries.

ServiceNow Manpower Efficiency

Return on ServiceNow Manpower

	Revenue Per Employee	454.9K
	Revenue Per Executive	295.1M
	Net Income Per Employee	59.9K
	Net Income Per Executive	38.8M
	Working Capital Per Employee	959
	Working Capital Per Executive	622.2K

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